It’s time for a shift. We deliver strategic planning to help experienced business leaders redefine market differentiation and unlock comprehensive business insights for sustainable growth.
Case Study: 27% Average Annual YOY Growth Rate
Using targeted media, a combination of traditional and digital media, and consistent optimization, Scale transformed a regional flooring brand into a powerhouse able to compete with industry giants.
We’re a full-service marketing agency passionate about understanding your business and helping you achieve your marketing goals. Reach out today to connect and get valuable media insights that can drive results for your brand.
* Depending on evaluation of available data, media audits MAY include the following:
Demographic/Geographic Segmentation: Divide your market based on demographic factors such as age, gender, income, education and occupation as well as by geolocation.
Media Consumptions Interpretation: Understand how target audiences engage with various forms of media, including television, radio, OOH, websites, social media platforms, and other digital content.
Media Mix and Channel Assessment: Review the mix of media channels used and their individual and collective effectiveness in reaching the target audience.
Seasonality Analysis: Consider the timing and scheduling strategy of the media plan to determine consistency with target audience's habits and preferences.
Media Performance Analysis: Evaluate the metrics and analytics used to measure campaign performance, including reach, frequency, engagement, conversion rates.
Competitive Spend Analysis: Assess the magnitude of competitive spend in the market, including share of voice and competitive spend.
