Enhance your performance efforts with clear cost insights, data-driven strategies, fresh ideas and stand-out creativity that drives results.
Ditch the juggling act, and take advantage of Scale Marketing’s all-in-one solution. From media buying to creative production and expertise in both digital and traditional avenues, we’ve got you covered.
We’ll constantly optimize your campaigns and make the most of your marketing spend while limiting wasted efforts - all well identifying new opportunities.
Scale used first-party data to identify a new target customer for our home services client. That necessitated a refreshed creative strategy (from television, to radio, to digital) that brought the updated value proposition to life.
We’re a full-service marketing agency passionate about understanding your business and helping you achieve your marketing goals. Reach out today to connect and get valuable media insights that can drive results for your brand.
* For those who qualify and depending on evaluation of available data, media audits MAY include the following:
Demographic/Geographic Segmentation: Divide your market based on demographic factors such as age, gender, income, education and occupation as well as by geolocation.
Media Consumptions Interpretation: Understand how target audiences engage with various forms of media, including television, radio, OOH, websites, social media platforms, and other digital content.
Media Mix and Channel Assessment: Review the mix of media channels used and their individual and collective effectiveness in reaching the target audience.
Seasonality Analysis: Consider the timing and scheduling strategy of the media plan to determine consistency with target audience's habits and preferences.
Media Performance Analysis: Evaluate the metrics and analytics used to measure campaign performance, including reach, frequency, engagement, conversion rates.
Competitive Spend Analysis: Assess the magnitude of competitive spend in the market, including share of voice and competitive spend.